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Premium jewellery made sustainably

"Personalisation is at the forefront of what we do without ever compromising on style, sustainability or craftsmanship."

We let our values lead on our mission to help our customers embrace and accentuate their individuality. It's why personalisation lies at the heart of what we do, without ever compromising on our sustainability commitment. We want to be the best choice not only for our customers, but for the planet too.

We take our duty of looking after the planet very seriously and as such we aim to cut our carbon footprint wherever possible by choosing eco- friendly and sustainable means of bringing our jewellery to you. We regularly meet with our manufacturing team to make sure that the highest standards are being upheld with regards to the way our jewellery is made, this includes ensuring standards are met from a health and safety perspective too.

Anna Scaife

Founder and Creative Director

Born in 1977 and moving to London at 17, Anna started selling her jewellery on Portobello Market. She sold to tourists and jewellery eccentrics who were interested in the quirky, fun pieces Anna designed.
It was there where she was discovered by buyers from high-end concession stores such as Reiss and Harvey Nichols.
After establishing her brand in the British scene by selling at Harrods, Liberty and Selfridges, it was time for Anna Lou to go international! Anna Lou designs were sold in Isetan, United Arrows, Hankyu, Takashimaya (Tokyo), Henri Bendel, W Hotels ( New York), Sauce ( Dubai) Le Bon Marche and Printemps ( Paris).

  • The journey from hand-making jewellery to be sold on Portobello Market, to making thousands of pieces per season in China, to now making pieces to order and not holding stock any stock for new collections is what makes Anna Lou of London the brand it is today.
  • "I want people to feel aligned and wonderful wearing my designs. Each piece will help you feel and look gorgeous and remind you just how great you are. The pieces will link to your emotions and make you feel amazing."
  • - Anna Scaife, Founder & Creative Director